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Visual Communication Methods


Sienna, Italy Map & Layout: Study the Hierarchy, Color, Shape, and dimension of time.

Why This Layout Works

1. Uses a bright, clear photograph to convey the feeling of the place as the most important element in the layout (hierarchy & shape)

2. A clear, quiet map shows only the important elements--the streets, blocks, and buildings with reference points (hierarchy & color)

3. A highlighted area contains the names of the places that won't fit on the map (color)

4. The brightest element in the map is in red, which answers "what?" the blue line answers "when?" connecting the elements into a walking tour. (hierarchy, time element, and color)

5. In the map, the streets are bright contrasted with the brown and green. The streets are a highlighted element that do not compete with the red circles. The hierarchy of information from least to most important is unimportant information (green),water (blue), block (brown), park space (dark green), fence (black and white), site specific architecture (black, white, dark orange), line between dots (blue), dots marking hot spot (red), and streets (white). The streets shape is highlighted through color.






Source: Santini, Loretta. Cities of Italy: Sienna Guide with Town Plan. Siena: Plurigraf, 2002.


This material © UIC Board of Trustees, College of Urban Planning & Public Affairs, GCUDV.